The Numbers

Third-party estimates (AppMagic / Sensor Tower); App Store + Google Play IAP only, so the real figures are higher. The standout fact: revenue grows every year — the opposite of most mobile games.

Downloads, first 2 weeks2M+
Lifetime player spend$100M by Dec 2025
2025 revenue (best year)$34.8M▲ 4%
Monthly active users~1.2M est.
Share of Niantic revenue~1% (GO ~95%)
Steps walked in 20243.9T
Annual revenue (US$M) — up every year
2022: 8.48.420222023: 20.920.920232024: 33.433.420242025: 34.834.82025
Cumulative revenue (US$M) — the long-tail climb to $100M
2022: 8.42023: 29.32024: 62.72025: 1002022202320242025
Niantic gameLifetime revenue2024 revenueShare
Pokémon GO$8.5B$796.6M~95%
Monster Hunter Now$276M—~3%
Pikmin Bloom$100M$33.4M<1%

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